NEW YORK reimagines the classic bagel through a bold, graffiti-inspired lens rooted in the streets of NYC. It’s a tribute to corner delis, subway walls, and the culture that made the bagel an icon. Built for people who crave real flavor and real attitude, the brand rejects polished clichés in favor of raw expression and urban authenticity. AFFTER captured this energy in a vibrant visual identity that blends street art influences with strong typographic statements, creating a brand that feels as alive and iconic as the city itself.